viral marketing romania

1. Pass-along: A message which encourages the user to send the message to others. the crudest form of this is chain letters where a message at the bottom of the e-mail prompts the reader to forward the message. more effective are short, funny clips of video which people spontaneously forward. Many of these, such as the cog (television commercial) from honda began life as tv commercials and have since circulated on the web by word of mouth. the number of people reached in this way is often much greater than the number who viewed the original ad;

2. Incentivised viral: Offering rewards for providing someone's address. this can dramatically increase referrals. however, this is most effective when the offer requires another person to take action. Most online contests offer more chances of winning for each referral given; but when the referral must also participate in order for the first person to obtain that extra chance of winning, the chance that the referral participates is much greater.

3. Undercover: a viral message presented as a cool or unusual page, activity, or piece of news, without obvious incitements to link or pass along. In undercover marketing, it is not immediately apparent that anything is being marketed. Particular effort is made to make the discovery of the item seem spontaneous and informal, to encourage natural memetic behavior. Outside world "clues", such as graffiti appearing in cities with key viral words, is often used to direct people to search out the presented "mystery". Because of the large amount of unusual and entertaining content on the internet, this can be the hardest type of viral to spot, especially as companies try to imitate the style and content of amateur websites and authentic underground movements.

4. "Edgy gossip/buzz marketing" ads or messages that create controversy by challenging the borders of taste or appropriateness. Discussion of the resulting controversy can be considered to generate buzz and word of mouth advertising. Prior to releasing a movie, some hollywood movie stars get married, get divorced, or get arrested, or become involved in some controversy that directs conversational attention to them. An alleged example is the publicity campaign about the dubious love affair between Tom Cruise and Katie Holmes that came out just before each of them released a movie.